movable type
YouMeiTi 有媒体 Blog Design
YouMeiTi 有媒体 explores the intersections between information, media, technology and youth in China. Ari worked with the blog's author, researcher Tricia Wang, to create a bilingual visual identity that would appeal to the site's many audiences. The project included designing the blog, and creating branded business cards that double as promotional cards for the site.
EATWISE Identity and Website
Ari built the website for EATWISE (Educated and Aware Teens Who Inspire Smart Eating), a project of AmeriCorps' FoodChange, on a Movable Type template system so that the youth in the program can maintain the site themselves. New events, nutrition articles and resources, recipes, and "Questions of the Week" are added regularly when the program is in session, keeping the site fresh and useful year-round.
The teens in the program actively participated in the design and development of the EATWISE brand and website. Here they are in t-shirts bearing the logo they helped create.
eatwise.us »Kate Clinton Online Presence
Ari's redesign and development of lesbian humorist Kate Clinton's web presence has radically increased the veteran comic's ability to interact with her fans and to reach out to new audiences. Nearly 3,400 mailing list subscribers and over 2,200 friends on MySpace also keep in touch via Kate's forums, live chats, and the occasional survey. The site's blog, CommuniKate, was rated one of the Top 10 Lesbian Blogs by About.com in 2007.
Kate's eagerly-anticipated monthly newsletter is jam-packed with her reading recommendations and activist tips, fan-submitted photos and letters, and a popular monthly trivia contest. The site, built on a Movable Type template system, also features audio and video downloads, photo galleries, reviews, and a shop selling Kate's official merchandise and many books and CDs.
Ari also redesigned Kate's visual identity, which has seen her through several tours including 2006's It's Come to This 25th anniversary show and 2007's Climate Change show. Kate's site recently shifted to an election-year look for her latest tour, Hilarity Clinton '08.
