branding
Hunger Action Coed Charity Dodgeball Tournament Logo
Dodge balls, eliminate hunger! In April 2007, the Washington, DC Jewish Community Center hosted the Hunger Action Coed Charity Dodgeball Tournament. Shira and Ari designed the logo, which was used on the website and promotional materials and printed on t-shirts for participants.
freeDimensional Web Presence
Ari designed and produced sister sites for freeDimensional (fD) and Center for International Art in Community (CIAC), its New York partner center and home office. fD is a growing international network that organizes community resources for the support and protection of activists, artists and citizen journalists around the world.
Both sites take advantage of free services, extending the fledgling NGOs' reach for little to no overhead. Features include Flickr and blog feeds integrated into the design for an automatic stream of fresh content from staff, members and partners; an interactive Flash map and guide to the network's partner centers; and easy access to numerous communications and social technology tools.
fD logo by Kate Boyle; CIAC logo by Ari.
Rose & Nangabire Trailer and Promotional Materials
Rose & Nangabire is a feature-length documentary, which is currently being produced by Arts Engine's production department, Big Mouth Films. The film follows the story of a mother and daughter who were separated by ethnic conflict in the Democratic Republic of Congo and are reunited over a decade later in Phoenix, Arizona. Shira edited a fifteen-minute rough cut that screened at the 2007 IFP Market. She also cut a development trailer and designed promotional materials for the project.
Development Trailer for Rose & Nangabire, trt 1 min. 47 sec. (10.5 MB Quicktime file) »
The Glass Contraption Identity and Website
Ari designed a site that established international activist-art-clown troupe The Glass Contraption's online presence and provided them with a way to catalogue previous productions, promote new happenings and inform potential funders about their work.
The project began with an extensive branding consultation that resulted in the troupe's updated logo, along with secondary graphics and iconography that appear throughout the site as well as in printed materials.
YouMeiTi 有媒体 Blog Design
YouMeiTi 有媒体 explores the intersections between information, media, technology and youth in China. Ari worked with the blog's author, researcher Tricia Wang, to create a bilingual visual identity that would appeal to the site's many audiences. The project included designing the blog, and creating branded business cards that double as promotional cards for the site.
EATWISE Identity and Website
Ari built the website for EATWISE (Educated and Aware Teens Who Inspire Smart Eating), a project of AmeriCorps' FoodChange, on a Movable Type template system so that the youth in the program can maintain the site themselves. New events, nutrition articles and resources, recipes, and "Questions of the Week" are added regularly when the program is in session, keeping the site fresh and useful year-round.
The teens in the program actively participated in the design and development of the EATWISE brand and website. Here they are in t-shirts bearing the logo they helped create.
eatwise.us »Hit the Ground Identity and Collateral
Ari created the visual identity and designed letterhead and other materials for Hit the Ground, a Manhattan-based film production company. The logo is currently being animated for broadcast, and a site is in the works.
Scenarios USA Contest Kit 2007
Scenarios USA holds an annual writing contest for teens; the winning sex education scripts are transformed into award-winning short films that are used in classrooms nationwide. Ari designed this year's What's the Real Deal? kit with input from a teen focus group, establishing a new visual identity for the contest that Scenarios can build on in years to come. The kit, which is distributed online and at educational markets, includes an 84-page Educator's Guide, student worksheets, a poster, and a student brochure.
Kate Clinton Online Presence
Ari's redesign and development of lesbian humorist Kate Clinton's web presence has radically increased the veteran comic's ability to interact with her fans and to reach out to new audiences. Nearly 3,400 mailing list subscribers and over 2,200 friends on MySpace also keep in touch via Kate's forums, live chats, and the occasional survey. The site's blog, CommuniKate, was rated one of the Top 10 Lesbian Blogs by About.com in 2007.
Kate's eagerly-anticipated monthly newsletter is jam-packed with her reading recommendations and activist tips, fan-submitted photos and letters, and a popular monthly trivia contest. The site, built on a Movable Type template system, also features audio and video downloads, photo galleries, reviews, and a shop selling Kate's official merchandise and many books and CDs.
Ari also redesigned Kate's visual identity, which has seen her through several tours including 2006's It's Come to This 25th anniversary show and 2007's Climate Change show. Kate's site recently shifted to an election-year look for her latest tour, Hilarity Clinton '08.
