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"Conscious consumerism"

By Ari | Mar 16, 08 03:05 PM

A little while ago, Brooklyn activist/art collective Change You Want to See / Not an Alternative banned Raw Revolution products from their gallery space, issuing a kind of anti-greenwashing/consumerist manifesto along with the announcement: The Real (Raw) Revolution:

A line is here drawn against alternative capitalist products. Revolution is not a candy bar or an energy drink. Don't get us wrong, we recognize good intentions, but good intentions alone are no solution for avoiding the road to hell. All products that represent themselves as "sustainable solutions" are hereby banned from The Change You Want to See Gallery. Creating an economy where fairly traded, organic, vegan, healthy, (and even free) products are the norm rather than an anomaly is something we encourage. We believe however that to achieve this, a stand has to be taken against any commodity that is packaged as the embodiment of an alternative or a revolution. Consuming "Raw Revolution" will never be a meal replacement for actual revolution. Please... continue to invent, build, create, fight, force the limits of the capitalist system. Bring the results of your work to the Gallery, we want to and will continue to help you promote your work. However we will no longer provide a cover for a guerilla marketing campaign. If "false revolutionary", "fake alternative" "politically correct" "do-gooder" products are brought to the Gallery their packaging will be removed at the door.

Here's the video version:

I really dig the sentiment behind this move. We've been trying to figure out what we can possibly put in our own shop that would pass our ethical muster. We don't like using new materials or toxic art supplies. We don't want to ship things all over the place, requiring shipping suppplies and fuel as well as causing pollution. And we don't really like having money relationships with people anymore, either - though that's hard to avoid when you live in a capitalist society and sell your skills for a living. All of this rather limits what one can sell in a shop, if one decides to keep the shop at all.

There's such a fuzzy line between people working for social change and trying to make a living at the same time - and people who are more in it for the money, but who may do some good along the way. Where do you cross the line into exploitation, or are you always there, so long as you're participating in capitalism?

On the other side of this equation is consumerism of different sorts. In our ongoing efforts to reduce our impact we've found that there are certain things we've needed to buy that require shipping. You can find used books on alternative energy at a local bookstore, for example, but what about that washable shower curtain that requires no plastic liner (or other hard-to-find but highly efficient replacements for conventional housewares)? You'd think in our massive city we'd find it (and yes, if we were craftier, we'd make it), but no luck. But buying online from a company like Simple Family Living Homegoods or Gaiam has a broad impact (supporting capitalism; using packaging material; and polluting the air, using up fuel and clogging up a highway, during shipping). At what point does it make more sense to just buy a damn curtain that requires a liner, imperfect a solution though it might be?

I know we can't be perfect, but we can do our best to do the right thing for the planet and our neighbors. In the society we've set up for ourselves though, it can be hard to know what the "right" decision is.

UPDATE, 3.26.08
Lest I sound too negative about Simple Family Living Homegoods and Gaiam, I wanted to put in that these two companies - and Simple Family Living Homegoods in particular, which is much more indie than Gaiam - are both really great places to get things that will help you move toward a lower-impact life. Reusable, washable mesh produce bags will help you avoid using plastic ones, reusable cloth gift bags and handkerchiefs will help you avoid the use of wrapping supplies, soap nuts and a collapsible drying rack will help you avoid detergents and use less power when doing laundry, and so on. If you can't - or won't - make these things yourself, and if you can't find them locally (which is all too often the case, hence this post), these are indeed very good places to find them.

More: Activism | Art and Design | Environment | Film and Video | Oppression

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