Loving mama earth, one day at a time

By Ari | Feb 16, 08 02:00 PM

shell-greenwashing-ad.jpgThere have been a lot of locavore for a year / vegan for a week / freegan for a month projects going on lately, usually resulting in a book or article. I worry that rather than inspiring lasting change, these sorts of projects frame these actions as extreme (and temporary, limited) experiments by extraordinary people. As Vegan Freak Radio says again and again, there's nothing extreme about living ethically and with compassion. Our individual actions do affect the future of our planet, and each of us has the power to reduce our negative impact and even make our impact a positive one.

I think the secret is to make changes at a pace that's sustainable. If you rush it and try to go vegan or zero-waste overnight, odds are, your plan will backfire. But if you can identify an area in which you want to improve your actions, make a change and see positive results, that change is more likely to be a lasting one - and you'll be more likely to go on to work on another thing you want to improve.

For example, by making small changes over a period of over a year, Shira and I have gone from throwing out a big bag of trash at least once a week, to throwing out a tiny bag of trash every two weeks or so. Where did all that trash go? Well, it wasn't "trash" in the first place - it was compost, recyclables, and reusables. And in many cases, because we've been working on reducing our consumerism and choosing items with less packaging, it no longer comes into our apartment in the first place. And this wasn't a temporary experiment - it's just what we're doing because we love our earth and want our future children to be able to enjoy it, too.

Want more perspective on why sorting your trash is worth the effort? Long before The Story of Stuff came Jorge Furtado's Ilha das Flores, a Brazilian documentary short that shows how one person's trash becomes another person's food. Here it is with English subtitles.

Here are some resources and groups working toward a zero-waste / low-impact future:

The art for this post is from a Shell ad that was pulled because it was deemed misleading - since Shell is, after all, an oil corporation and not an envrionmental activist organization. But damn did they make a pretty image - and they're right, don't throw anything away - there is no away!


More: Activism | Animation | Environment | Film and Video | Oppression

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